Kill It: Style Creator War – The New Korean Fashion Survival Show Set to Change Everything

“Kill It: Style Creator War” (hereafter referred to as “Kill It”) is a new fashion survival reality show aiming to discover the most iconic and influential figure in today’s fashion industry.

The project comes from CJ ENM, a company known for producing successful entertainment formats. While it is often compared to global shows like America's Next Top Model and Project Runway Korea, “Kill It” is expected to bring a more modern, digital-focused approach to fashion competitions.

The show gathers 100 contestants — including designers, influencers, and fashion creators — all of whom already have a strong online presence. Combined, their social media following exceeds 43 million, raising expectations for what could become one of the most influential fashion survival shows ever produced in Korea.

Each participant enters the competition with their own unique style, concept, and identity, promising a diverse mix of creativity, trends, and personal storytelling. Beyond traditional fashion challenges, the show is also expected to include missions related to social media strategy, brand building, and viral content creation — all essential elements in today’s fashion world.

At the heart of the show lies one key question:

Which of these 100 creators will rise above the rest and be recognized as Korea’s ultimate fashion creator?

“Kill It: Style Creator War” is set to premiere on May 12, 2026, on tvN.