Lee Joo-hee, First-Generation Influencer and CEO of AB Collection, Has Passed Away

Lee Joo-hee, CEO of AB Collection and known as one of Korea’s first-generation influencers, has sadly passed away.

On June 25, AB Collection announced the news through its official social media, sharing that Lee Joo-hee had left this world suddenly on June 24. The company described her not only as the CEO of AB Collection, but also as a beloved companion, a mother, and a warm person cherished by many.

In its statement, AB Collection said that Lee Joo-hee had always wanted to share beautiful things with others and dreamed of a happier and more beautiful world. The company added that the news is still difficult to believe and that everyone is deeply saddened by her sudden passing.

AB Collection explained that they had originally planned to announce the news after all procedures were completed. However, because many people were expressing concern and asking about her well-being, they decided to carefully share the news earlier.

The company thanked everyone who had shown love and support to Lee Joo-hee and AB Collection over the years. They also asked people to remember her not only as a businesswoman, but as a bright, loving person.

Lee Joo-hee rose to prominence through social media and became recognized as one of the early influencer figures in Korea. Her funeral has been arranged at Soonchunhyang University Hospital in Yongs산, Seoul.

May she rest in peace. Our deepest condolences go to her family, loved ones, colleagues, and everyone who cherished her.